Products & Solutions / Customer Relationship Management

SAS® Customer Intelligence

An integrated platform for enterprise market management

SAS Customer Intelligence provides the most comprehensive suite of analytic marketing solutions, enabling marketing executives to make smarter decisions and solve more business challenges. Only SAS provides the complete set of capabilities needed for a customer-focused marketing process. Learn more.

“ While using SAS, we've increased customer retention by more than 15 percent. ”

—Chris McCann

President

1-800-FLOWERS.COM

Read full story

 

Components of SAS® Customer Intelligence

  • Campaign management – Turn disparate, disorganized customer data into comprehensive, profitable marketing campaigns.
  • Customer experience analytics – Translate Web site usage data into business insight about your customers and their online activities.
  • E-mail/mobile marketing – Deliver large-scale, multimedia messaging – including e-mail, SMS, MMS and WAP – within single-channel or multichannel campaigns.
  • Event-triggered marketing – Identify communication opportunities with patented behavior-tracking and event-detection technologies.
  • Marketing mix analysis – Predict the business value of investments such as advertising, incentives and the Web.
  • Marketing optimization – Use mathematics to increase marketing ROI by determining the best offers for individual customers.
  • Marketing performance management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department.
  • Marketing resource management – Organize, manage and optimize marketing budgets, processes and resources.
  • Real-time decision management – Enhance the customer experience in real time by drawing on the full power of SAS analytics.
  • Web analytics – Gain insight into customers’ navigation of your Web site to improve its effectiveness.

How SAS® is Different

  • Smarter marketing decisions. SAS data integration and analytics provide the knowledge and insight needed to understand your customers and make smarter decisions.
  • More marketing challenges solved. SAS Customer Intelligence provides the most comprehensive suite of enterprise marketing solutions. Leading business solutions combined with integrated data management, analytics and reporting provide the full breadth of capabilities needed to solve the most challenging marketing problems.
  • A path to grow and evolve. SAS can help you address your needs at all stages of your marketing organization’s development.
  • Proven success. SAS is a strong and stable company with a strong and loyal customer base around the globe.

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.