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As more and more institutions conduct complex fundraising and endowment campaigns, accurate alumni and donor data is essential. Institutions face tough competition in seeking donations from non-alumni and alumni sources. Alumni often hold advanced degrees from different institutions, making the competition for contributions more challenging. In such a competitive environment, it's imperative to efficiently maintain and manage this crucial information – while cost-effectively targeting those most likely to give.
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Strategic Enrollment Management
This white paper describes how colleges and universities can use strategic enrollment management to improve relationships with students, alumni, donors and others.
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A successful institutional advancement strategy is essential
As budgets tighten, endowments shrink and institutional needs expand, college and university presidents are spending an increasing amount of time on advancement.
A successful institutional advancement strategy will:
- Contain clean and accurate data about alumni, donors and potential donors.
- Use the data to determine who is most likely to contribute.
- Create tailored campaigns with targeted communications to likely contributors.
- Build personal relationships with current and prospective alumni and donors based on reliable data.
- Correlate available data from external sources with internal data to gain valuable insights that fuel sophisticated fundraising campaigns.
To manage relationships with prospects effectively, institutions need a 360-degree view of alumni and donors, including their histories and interactions with the institutions. With SAS, institutions can execute targeted campaigns and tailored messages to prospects – saving time and money spent on fundraising efforts. |
SAS can help with questions such as:
- Which donors gave to which campaigns last year?
- Which campaigns were most successful?
- Are we on track with the current campaign?
- What is our cost per dollar earned?
- How can we target our fundraising strategies to attain the most desirable prospects with the highest likelihood of giving?
- Which are the best alumni and donors to solicit for major gifts or larger annual fund donations?
- What is our five-year forecast, based on projected donor growth and retention?
The solution – bringing it all together with SAS®
SAS provides an integrated, flexible and scalable intelligence platform that serves as the foundation for creating and delivering accurate, in-depth intelligence across the institution and to all levels of education. The SAS Enterprise Intelligence Platform is a low-risk framework that can grow and be customized into new applications to meet your future needs. This framework allows you to make the most of your existing IT investment because it integrates with a wide variety of data sources, ensuring a smooth flow of information across campus, departments or organizations. The SAS Enterprise Intelligence Platform provides an unmatched ability to turn administrative, teaching and research data first into information and then into insight, enabling you to make effective decisions with confidence.
The SAS Enterprise Intelligence Platform includes the following offerings:
- SAS® Enterprise Data Integration Server offers a platform-independent extraction, transformation and loading solution that includes a range of access engines, a multithreaded transformation engine, integrated metadata management, data cleansing and a graphical user interface.
- SAS® Intelligence Storage provides a dedicated platform designed from the outset to disseminate information for business intelligence and analytic applications efficiently – whether from SAS or third parties.
- SAS® Enterprise BI Server empowers users by giving them access to information in the format they need, when they need it. It provides appropriate interfaces for various user skill levels and needs, enabling users to generate their own answers while IT retains control over the quality and consistency of the data.
- SAS® Analytics deliver the industry’s widest portfolio of analytics, algorithms, mathematical data manipulation and modeling capabilities. SAS takes the mystery out of these high-end statistical techniques by coupling them with a wide range of user interfaces and graphics.
By combining analytic technologies, data warehousing and content delivery, the SAS Enterprise Intelligence Platform can help your institution tap into its full fundraising potential for a solid and effective advancement strategy.
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